Privacy Policy
Last updated: 21 April 2025
At The Luna Collection, your privacy matters to us. This policy explains how we collect, use, and protect your personal data when you use our website, place an order, or interact with us online. We are committed to safeguarding your information and handling it transparently, in line with UK data protection laws.
Who We Are
The Luna Collection Ltd
Company No. 16346155
Registered in England and Wales
Business address: No 14, Fleet, GU51 5DF, United Kingdom
Email: hello@thelunaco.co.uk
We are the data controller responsible for the personal information you provide to us.
What Information We Collect
We may collect the following information when you browse our website, place an order, or subscribe to our content:
- Name and surname
- Postal address
- Email address
- Phone number (for delivery purposes)
- Dog-related details, such as:
- Name, breed, age, birthday
- Custom ID tag information, which may include health conditions (e.g. epilepsy), regular medication needs, vet contact details, and whether your dog is microchipped
- Order history and transaction details
- Saved payment details (if a customer chooses to store them when logged into their account). These are stored securely via our payment provider and are not visible to us
- Saved items and preferences (when logged into a customer account)
- Marketing preferences
- IP address and browser/device details
- Behavioural data (e.g. pages visited, items added to basket, checkout actions)
- Messages sent through our contact forms or via email
We do not store or have access to full card details. These are handled securely by our third-party payment providers (e.g. Stripe, PayPal, Apple Pay, Google Pay).
How We Use Your Data
We use your personal data to:
- Process and fulfil your orders
- Communicate with you regarding purchases or customer service
- Allow you to create and manage a customer account
- Enable stored payment details (if opted in) for future purchases
- Improve the functionality and experience of our website
- Analyse how visitors use the website
- Send marketing emails, updates, or promotions (only if you’ve opted in)
- Comply with our legal and regulatory obligations
Marketing Communications
You will only receive marketing emails if you’ve opted in — for example, by ticking the newsletter box at checkout or subscribing through our website. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.
We may use platforms such as Mailchimp or Brevo to manage email communications and segment audiences based on preferences or customer behaviour.
Legal Basis for Processing
Under the UK GDPR, we rely on the following lawful bases to process your personal data:
- Contractual necessity – to fulfil your orders and provide customer service
- Consent – for email marketing, optional pet-related data, and saved payment info
- Legitimate interests – to improve our services, monitor website usage, and personalise content
- Legal obligation – for record-keeping, tax, and compliance purposes
Sharing Your Information
We only share your personal data with trusted third parties that help us operate our business, including but not limited to:
- Payment providers (e.g. Stripe, PayPal, Apple Pay, Google Pay)
- Delivery services (e.g. Royal Mail, Evri)
- Email marketing and CRM platforms (e.g. Brevo, Mailchimp)
- Website hosting and analytics tools (e.g. Google Analytics, Tag Manager, Meta Pixel)
These third parties are only given access to data necessary for their function and are contractually obliged to protect your data.
We will never sell or rent your personal data.
International Data Transfers
Some of our service providers may store or process data outside the UK. When this happens, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved under UK GDPR.
How We Protect Your Data
We take the security of your data seriously and use appropriate measures to protect it, including:
- SSL encryption on our website
- Secure third-party payment gateways
- Password-protected systems
- Regular software updates and security checks
Your Rights
Under UK data protection laws, you have the right to:
- Access the personal data we hold about you
- Correct or update your information
- Request deletion of your data
- Withdraw consent for marketing communications
- Lodge a complaint with the Information Commissioner’s Office (www.ico.org.uk)
To exercise any of these rights, please contact us at hello@thelunaco.co.uk.
Data Retention
We retain your personal data only for as long as needed to fulfil orders, comply with our legal obligations, and resolve any disputes. You may request deletion of your data at any time.
Changes to This Policy
We may update this Privacy Policy to reflect changes to our business or legal obligations. The latest version will always be available on this page. Please check back periodically to stay informed.