About Us
The Luna Collection: For stylish pups and the humans trying to keep up.
Welcome to The Luna Collection — where stylish dogs and their proud humans find fashionable yet practical accessories designed with love, care, and just the right amount of sass.
Our story began during the quiet days of lockdown, when the world paused and a little spark of creativity grew into something special and became a celebration of stylish dogs and the people who adore them.
Our Mission
To create stylish, high-quality, and practical accessories for dogs who aren’t just part of the family — they are family. Our products are designed for proud dog parents who want their pups to look fabulous without compromising on comfort or function.
Our Vision
We’re here to set the standard for stylish dogs and their proud humans. The Luna Collection is more than just accessories — it’s a lifestyle for those who believe their dogs deserve the best in both style and practicality. We see a world where every well-dressed pup turns heads, where fashion meets function effortlessly, and where our designs bring charm, confidence, and a little bit of flair to every wag and strut.
What Sets Us Apart
Stylish, fuss-free, and designed to turn heads — The Luna Collection brings fashion and function together for dogs who deserve the best. Our signature step-in harnesses are a rare find in a crowded market, created especially for dogs (and their humans) who want an easy, comfortable, and fabulous fit without the fuss of overhead harnesses.
Our Brand Values
- Style – Because your dog’s accessories should be as fabulous as they are. We believe in bold prints, chic designs, and head-turning looks — no boring basics here.
- Quality – We don’t do flimsy. Every product is crafted with premium materials and attention to detail, built to last through every zoomie, stroll, and snuggle.
- Comfort – Looking good should feel good. Every item is designed with your dog’s comfort in mind — because there’s nothing stylish about a grumpy pup in an awkward fit.
- Functionality – Style means nothing if it doesn’t work. Our accessories are made for real life — mud, rain, sunshine, and everything in between.
- Community – We’re more than a brand — we’re a pack. We celebrate stylish pups and their proud humans, bringing them together one fabulous accessory at a time.
Our Brand Values
STYLE
Because your dog’s accessories should be as fabulous as they are. We believe in bold prints, chic designs, and head-turning looks for every pup we style.
QUALITY
We don’t do flimsy. Every product is crafted with premium materials and attention to detail, built to last through every zoomie, stroll, and snuggle.
COMFORT
Looking good should feel good. Every item is designed with your dog’s comfort in mind — because there’s nothing stylish about a grumpy pup in an awkward fit.
FUNCTIONALITY
Style means nothing if it doesn’t work. Our accessories are made for real life — mud, rain, sunshine, and everything in between.
COMMUNITY
We’re more than a brand — we’re a pack. We celebrate stylish pups and their proud humans, bringing them together one accessory at a time.
FUN
We don’t take ourselves too seriously. Our brand, our products, and everything we do is rooted in fun, sass, and a genuine love for everything dog.
Meet The Pack
The Luna Collection is proudly run by family, friends, and dogs — each bringing their own flair, expertise, and a healthy dose of fun to the pack. Together, we’re a stylish coven of dog accessory excellence, making sure every product, post, and parcel is crafted with care, creativity, and just the right amount of mischief.
Daisy
Royal Boss & Walkies Director
Our 6-year-old tricolour Cavalier King Charles Spaniel, who adores swimming and fully embraces her royal status. She keeps us all in line and demands her throne (on Andy’s lap) at all times.
Lucy
Chief Snack Officer
A 9-year-old ginger Cavalier x Cavachon cross, a proud puppy farm survivor, and a brave epilepsy warrior with a heart of gold — and an appetite to match. No treat is ever safe around Lucy.
Dexter
Chaos Coordinator
A 3-year-old whirlwind of energy, our blue roan Cocker Spaniel who keeps us all on our toes with his cheeky antics, sofa zoomies, and endless cuddles.
Ayça
Director of Creative Sorcery
Ayça leads the creative direction of The Luna Collection, from designing every product to shaping each new collection. A lifelong dog mum with a background in digital marketing and design, she believes dogs should always be the best-dressed member of the family. She’s also head treat-giver and personal stylist to Daisy, Lucy, and Dexter.
Murat
Director of Operational Alchemy
Murat keeps the day-to-day running like clockwork. He oversees everything from order processing and stock management to making sure every delivery reaches you safely and on time. When he’s not keeping operations in order, he brews barista-level coffee for us all and responds to Daisy’s relentless stick-throwing demands.
Özlem (Oz)
Director of Digital Wizardry
Oz is the digital brain of the team. She looks after everything behind the scenes, from making sure our website and online shops work smoothly to keeping our SEO and digital marketing in top shape. With her love of efficiency (and dogs), she ensures every part of your experience runs smoothly — and is chief belly-scratcher for the pups.
Andy
Emotional Support Officer
Andy is our behind-the-scenes emotional support officer — hugger, back-patter, and all-round morale booster. Any time left over from his highly demanding IT job, he devotes to meeting the team’s (and dogs’) demands. He’s responsible for providing Daisy’s royal lap-throne, Lucy’s chin scratches, and playing ruff and tumble with Dexter.
Our Journey
Before The Luna Collection, we each came from different worlds — digital marketing, publishing, travel, IT, journalism, and creative industries. What started as a little lockdown project quickly became something far more meaningful. We’ve been friends (and now family) for over 25 years, and together with our dogs, we understand the joy, chaos, and unconditional love our pups bring to our lives — and we believe their accessories should reflect that.
Today, we remain a small, family-run business with big ambitions and even bigger hearts. Our goal is simple — to create stylish, high-quality, and safe accessories that make dogs (and their humans) feel fabulous.
Lots of love,
The Luna Collection Team — Daisy, Lucy, Dexter, Ayça, Özlem, Murat & Andy
